S5, E16: The importance of finding your red thread (how to explain what you do)
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SUMMARY:
How do you feel when someone asks you what you do? Do you clam up? Mumble? Try and climb out of the nearest window? Today we're talking about the importance of finding your 'red thread' -- that is, the thing that explains what you do,and helps you explain what you do in turn, whether that’s for networking, for promo, for social media, or otherwise! Ellie's new focus (as Eleanor Mollie) is on this red thread idea, so you also get a sneak peek into what she's working on!!!